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About Cognito

Cognito Advisory LLP (formerly known as RSR RERA Services) was established in 2016. We have been reprising the role of an integrated real estate development and infrastructure consultancy for advisory and business performance improvement. Clients seek us for our acumen in all matters of the Real Estate (Regulation and Development) Act, 2016 (RERA). Since our inception, we have been at the forefront and assisted over 400 developers and investors in achieving their RERA goals and other compliances in a professional and time-bound manner.

Our core values revolve around integrity, quality, commitment, and objectivity imbued in our culture bulwarked by the Cognito Advisory LLP’s triumvirate, RAJASEKHAR REDDY MOOLI, SAIRAM KUMAR V, and SURENDRA REDDY U. Cognito is an inclusive diversity, complemented by a large team of over 30 like-minded legal, architectural, engineering, IT, and financial professionals, woven cohesively, working together effectively to build the business. We value leadership and our people at Cognito are from senior roles in the industry,drawn to us by our outcomes-focused business and opportunities to make a difference with our clients. Our team’s impeccable work ethic, intense focus on ideation to completion and quest to create tangible value and measurable success for clients sets us apart from the rest in the industry.

Our Mission

To deliver advisory and turnaround management services for business performance improvement driven by expertise, efficiency, and transparency.

01

Our Vision

To build a clear and consistent ecosystem that leverages growth and accelerates results for all stakeholders in the real estate industry.

02

Professional Excellence

Some of the smartest and experienced professionals work with us delivering services of the highest quality.

Transparency in Operations

Clarity in thought, communication, and documentation are at the heart of Cognito’s

Client-Centric

Dedicated to serving our clients in the best possible way to ensure their success

Time-bound Delivery

We value your time. Every service we do is delivered on time and every time.

Ethical Soundness

We follow ethics and fair business practices to ensure everyone involved in the process has a great experience.

Quality Obsession

We adhere to high standards of quality, to deliver the best client experiences.

Leadership

Companies and investors turn to us for leadership, action and results. We are an expert-driven multi-disciplinary team based in Hyderabad with a passion for making great ideas work for all stake-holders simplifying RERA services. Founded on the ethos of objectivity and pragmatism, we work with businesses assisting them to act decisively, accelerate growth, and achieve tangible results in the area of RERA applicability, compliance, approval management etc.

Rajasekhar Reddy Mooli 

Founder & CEO 

Mooli Rajasekhar Reddy embarked on his professional consulting career as an IT consultant and Business Analyst with experience of over 18 years specializing in software architecture with an emphasis on business software architecture design. In his early career, he has essayed myriad roles with some of the most reputed enterprises in India. With a penchant for out-of-the-box thinking, professional problem-solving capacities earned him accolades in Business Process Development, Policy Making, Impact Flow Management, Business Analysis & Product Architecture, and Planning & Design.

His keen ability to learn and adapt has helped successfully implement several ERP processes like Microsoft Dynamics, SAP and other independent ERPs in organizations of repute like:

  • AB INBEV (Budweiser)
  • United Beverages
  • Medplus
  • Agarwal Steels
  • Reva Cars
  • Jupiter Biosciences
  • Smilex Labs
  • Building Blocks Group

He has forayed into real estate for the last seven years or so. A votary of RERA since its inception, he is a passionate learner and teacher too. He has dedicated his energies and time to promoting, training, and guiding the real estate community through different challenges and procedures to ensure the mutual success of both TS RERA and the community.

Well versed with RERA and approval management, his expertise has facilitated more than 400 projects to adapt their processes to RERA norms. Since the inception of RERA, he has played a significant role in mentoring and advising real estate consumers and builders fraternity with numerous workshops and coaching sessions. His leadership at Cognito Advisory has been pivotal to the organization’s success and establishment of the independent IT division –Singularity Business Solutions LLP.

Convinced that TS-RERA is shaping up to be the best in the country, he is keen on lending his insights into the issues and challenges that both builders and buyers are facing in the industry today. As the founder of Cognito Advisory, he finds himself in a position to help builders, developers, promoters, and end consumers overcome challenges and find solutions for the issues faced.

Sairam Kumar Veluguri 

Co-Founder & CFO

Sairam Kumar Veluguri is a successful Chartered Accountant with over 13 years of rich experience in real estate accounting, taxation, and GST. A professional in the real estate sector for more than a decade, he has assimilated meaningful insights into the industry. His ingenuity lies in amalgamating ideation with implementation. Besides accounting and taxation acumen, his added expertise in SAP, ERP implementation, and Oracle Systems have proved very useful to the organization.

At Cognito Advisory, his expertise has brought distinct touch to the roles assumed, especially the diversification of services, establishment, and consolidation of the IT division – Singularity Business Solutions LLP.

His ability to build the business with like-minded individuals and create value for clients has been his strong point. His pragmatism and objectivity in RERA issues have helped deliver more holistic experiences to our clients. When it is a matter of decisive action, Cognito Advisory values his leadership and vision.

Surendra Reddy U 

Co-Founder & COO 

Surendra Reddy is a Civil Engineer by profession and has an impressive track record of 11 years of quality experience in varied fields. He is well-experienced in Real Estate-Construction & Town Planning, Railways-Track and Bridges, and Irrigation Projects-DPR & Tender. A thoroughbred professional, he is hands-on with the rules in vogue in the Planning Department, conversant with Layout & Building norms and adept with field operations and procedures, and RERA approval management is his added acumen.

He heads a full-fledged team of architects, engineers, surveyors and draughtsmen. His forte is the ability to deliver sustainable success.